1/31/2024 0 Comments Dasboot ugc![]() ![]() What would draw your attention and make you stop scrolling? What content seems to be working for them? What posts get the most comments or views?ĭo they post a lot of UGC? If so, what does it look like? If that’s too niche, consider the industry you’d like to work in: Wellness? Fashion? B2B? Tech? Sports?įrom there, spend some time auditing the content they already post: Tip #1: Identify the Type of Brands You Want to Work Withīefore you start creating UGC, make a list of the brands you’d love to work with. Similar to anyone starting out in freelance content creation, here’s a step-by-step guide to becoming a UGC creator: However, it takes time, consistency, hard work, and a steady stream of income before you can claim full-time content creator status. The rise of UGC creators opens the door for more people to create content (and get paid for it) regardless of their follower count. Benefits #4: Drives SalesĪs we mentioned, UGC contributes significantly to conversion.īecause when users see real people using a brand’s product or service, they’re more likely to open their wallet: On the flip side, working with UGC creators on an ongoing basis lets you use their content across your channels, build your audience, and can keep costs from rising sky-high, too. This is especially true if it's going to be a one-and-done partnership for a timely launch or an event. Influencer campaigns are an important tactic for reaching new audiences, but depending on the type of creators you're working with (e.g. Benefit #3: More Cost-effective Than Major Influencer Campaigns It’s the perfect solution to showcasing your brand without seeming overly promotional or salesy. But not every brand has a big bank of UGC content at their fingertips.īy working with UGC creators, brands can post content that looks like UGC - typically less “glossy” or “branded” - to feel more organic, provide use cases, and ultimately, build trust.
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